Bloomberg Talks “Riverdale” Actress Lili Reinhart & Personal Day CEO Shelagh Wong Talk Beauty Products
Sep 18, 2025
Lili Reinhart shares her decade-long battle with acne, revealing the inspiration behind Personal Day's dermatologist-developed products. She and CEO Shelagh Wong discuss the brand's exciting launch in over 700 Ulta stores, emphasizing accessibility for skincare enthusiasts. Their innovative, community-driven marketing strategy focuses on authenticity, setting a new standard in the beauty industry. The discussion offers valuable insights into developing acne-safe beauty products tailored to the needs of consumers.
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Personal Acne Journey
- Lili Reinhart shared her decade-long, personal struggle with acne that began at age 12 and continued into her acting career.
- She felt isolated on set surrounded by perfect skin and wanted an authentic brand born from that experience.
Purpose-Driven Product Philosophy
- The brand purpose grew from avoiding overcrowding the market and addressing real needs for acne-safe products.
- Products deliberately exclude common acne triggers to serve sensitive, acne-prone skin authentically.
Defining Acne-Safe Skincare
- Sheila Wong identified a market gap: few truly acne-safe products and little consumer awareness of what that means.
- They used a medical advisory board to define triggers and formulate simpler, safer products.