48: Steven Galanis, Founder and CEO of Cameo

Historically access to celebrities was far removed and impersonal - glossy center magazines and billboards, fans were unable to interact with their favorite stars. Social media has fundamentally changed the interaction model; talent has increased its ability to leverage fandom into commercial opportunity and fans have come to expect more and more personalization and engagement.

Cameo has fundamentally changed the game. Started just 3 years ago, the company has raised $56M to facilitate personalized messages from celebrities to fans. In this episode, I chatted with Steven Galanis Founder and CEO of Cameo and we touched on a number of topics including: (1) how the internet has changed engagement, (2) the network effects of building a fast growing marketplace business, (3) why Cameo is best positioned to compete against Instagram, Snapchat and YouTube, (4) the responsibilities that come with a fast growing, B2C organization and (5) ancillary use cases that can be created of Cameo at scale.