Kevin Bravo is among the few people we know who have pulled SKAdNetwork apart to study how it works.

In our conversation today, Kevin talks offers a minute understanding of literally the bits and bytes of how to make use of SKAdNetwork conversion values to offer as much insight as possible within the limited capabilities of iOS 14  . As changes are imminent, app developers are going to have to tap into their creativity and past user activity data to be able design solutions that are uniquely suited to the conversion value framework within their apps. 

KEY HIGHLIGHTS

🛠️ The mechanics of how SKAdNetwork works 

🖱️ The journey of a user from click to conversion

🌐 How ad signatures enable user attribution

⏳ The tale of two timers: understanding how postbacks work

💾 The two functions that are critical for tracking on SKAdNetwork

📨 How to use your 64 bits of information wisely

⛰️ How identifying what makes a high value user high value is key to making the most of SKAdNetwork

🔢 Different models for picking conversion values

📱 Selecting the right in-app events to send signals

💰 Understanding your how your LTV curve is shaped plays a big role in determining the right conversion value model

🎛️ What is mixed modelling: tracking revenue and engagement events

🧲 How to pick conversion models for ad monetized games

⏰ Using some of the 64 bits to connote time elapsed.

🎨 How subscription apps can get creative by using events other than free trial and subscription 

📏 One size doesn’t fit all: conversion streams play dictate how bits can and should be optimised

Check out the show notes here: https://mobileuseracquisitionshow.com/episode/how-to-design-a-conversion-value-framework-for-succeeding-with-skadnetwork-with-kevin-bravo-co-founder-at-2nd-potion

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