How to start a DTC swimwear label and scale to $20M+ in less than 3 years, with Andie Swim Founder Melanie Travis

Joining me on the show today is Melanie Travis, Founder of swimwear label Andie. 

Andie is a swimwear company that makes the swimsuit shopping experience for women incredible through a tailored fit finder, a desirable returns policy and relatable content.

In this episode we’re talking about how Mel launched a swimwear label in a competitive market, the process of validating her idea through a crowdfunding campaign, how an equity deal with her manufacturer enabled her to scale up in a really big way and the steps the company took to grow their instagram from 12k to almost 100k in just 2 years. 

LINKS WE MENTION:

Andie’s Website 

Andie’s Instagram 

Melanie’s Instagram

Female Startup Club's Instagram 

In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.

Newsletter: Lean Luxe 

Newsletter: 2PM by Web Smith 

Podcast : How I Built This with Guy Raz 

Book: Radical Candor by Kim Scott

PS: If you’re interested in participating in some listener research please reach out to Doone on email: Hello@femalestartupclub.com

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