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Chunky Soup is positioned as a hearty meal alternative, highlighting its substantial content of meats and vegetables that cater to significant hunger. For instance, a single can of Chunky Chili Mac contains 21 grams of protein, making it both filling and nutritious. This product is marketed to appeal to individuals seeking a convenient yet satisfying option for mealtime. The emphasis on its robustness aims to differentiate Chunky Soup from ordinary soup offerings, creating a perception of it being more than just a soup but rather a complete meal.