Big Technology Podcast What Apple's Failures Say About AI's Limitations — With M.G. Siegler
111 snips
Jun 11, 2025 
M.G. Siegler, author of Spyglass and a tech analyst, dissects Apple's recent developer event, emphasizing the company's struggle with AI integration. He critiques Apple’s focus on user interface over artificial intelligence, questioning its vision for the future amidst fierce competition. The discussion uncovers public skepticism around Apple's AI capabilities and explores mixed reactions to their Liquid Glass upgrade. Siegler also touches on leadership challenges within Apple and contrasts the subdued vibe of current events with the excitement of days gone by.
AI Snips
Chapters
Transcript
Episode notes
Apple's AI Strategy at WWDC 2023
- Apple downplayed AI by focusing more on UI improvements at WWDC 2023.
- Their subdued AI presence reflects internal difficulties and cautious strategy after last year's shortcomings.
Legacy Devices Limit AI Progress
- AI assistants struggle to evolve because legacy products like Siri and Alexa created usage patterns hard to break.
- Integrating new AI tech into old devices poses unforeseen challenges impacting perceived AI progress.
Challenges of AI Using Historical Data
- AI assistants having full historical user data might backfire because people change over time.
- AI may struggle to determine which past information remains relevant or should be discounted.