EP 147 : Building a Health Food Brand - Jyotsna (Jo) Pattabiraman (Founder & CEO, Growfit) | Operating a Cloud Kitchen | Productizing the Food Business

Jyotsna is founder and CEO of Grow Fit, a health food brand that helps people get fit through their diets. In this episode she spoke about how they navigated through their pivot, the nuances of managing this business, how to build differentiators and more in her conversation with Roshan Cariappa. 

00:00 Introduction

01:34 Idea to Product to Company

06:34 Validating your market

12:37 How has being a product person influenced Jo's journey

16:42 The nuances of Supply chain management in the food business

21:07 Building a differentiated brand

23:53 Working with other platforms

28:09 Impact of Covid on the food business

31:10 The next 24 months for Growfit

32:05 Advice for entrepreneurs starting in the food business

34:06 Books and Podcast recommendation

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Connect with Jyotsna :

Linkedin: https://www.linkedin.com/in/jpattabi/

Twitter: https://twitter.com/jopattabi

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Linkedin: https://www.linkedin.com/company/startup-operator

​Twitter: https://twitter.com/OperatorStartup​​

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