Demand Sensing & Demand Shaping With Starbucks

IBF On Demand sponsored by Arkieva, your one-plan S&OP software. Learn more about Arkieva's innovative approach to forecasting here: http://bit.ly/business-forecasting

00:00 Introduction
01:23 Orlando Forecasting, Planning & S&OP Conference
02:30 How Starbucks uses your data to make you spend more
03:50 Data analytics still comes down to people and process
06:10 The planning challenges Starbucks has to overcome
09:50 Connecting demand planning to strategic planning to optimize the business
12:02 Scenario planning multiple scenarios is the future
14:40 Will software tools be able to handle scenario planning automatically?
16:00 Integrating predictive technologies and supply responses
17:50 Demand planning requires analytical skills and creativity
20:50 Retaining talent in a competitive market
22:40 Demand planning is about people and their behavior is changing

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