There are many unknowns when it comes to podcast marketing. This is because ‘podcast marketers’ are often podcasters who become marketers, rather than professional marketers who got into podcasting. 

In this episode, I’m speaking with someone from the latter category: Odile Beniflah, Head of US at Ausha. Ausha is a podcast hosting platform with an integrated suite of podcast marketing tools.

Odile and I chat about the essentials of podcast marketing: creating a website, social media, metadata, search engine optimization, and how Ausha was made to help podcasters with all of these things.

To learn more about Ausha you can visit ausha.co. Odile is on LinkedIn and Twitter @obeniflah.

I’m on all the socials @JeffUmbro 

The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. 

To find more about The Podglomerate:

– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives

– YouTube: https://www.youtube.com/@Podglomeratepods

– Email: listen@thepodglomerate.com

– LinkedIn: https://www.linkedin.com/company/podglomerate

– Twitter: @podglomerate

– Instagram: @podglomeratepods

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