Wantrepreneur to Entrepreneur | Start and Grow Your Own Business 1245: Ditch the AI Hype and Focus on AI Readiness w/ Brittney Hannah
Tired of the endless hype around AI and ready for a real strategy? This episode cuts through the noise with Brittney Hannah, an AI strategist with a "storytelling soul." She reveals why most AI training programs fail and how true adoption isn't about the flashiest tools, but about building confidence within your team. For wantrepreneurs and entrepreneurs, this episode is a masterclass in how to move from simply talking about AI to strategically integrating it into your business. Brittney shares her framework for creating AI literacy, crafting a go-to-market strategy that resonates emotionally, and using AI to become a better, more effective leader.
💡 What You'll Take Away For YOUR Business
- 🚀 How to create your own 90-day "learning agenda" to become fluent in AI without being a tech expert.
- 🧠 Why your go-to-market strategy for any product (especially AI) must focus on the "feeling" and cultural shift, not just the features.
- 🛠️ Practical use cases for tools like custom GPTs and Gamma that save time on operations and let you focus on high-level strategy.
- 🤝 The secret to getting buy-in and driving AI adoption, whether you have a team of 2 or 200.
- 💼 How to identify tasks in your own workflow that can be augmented by AI, freeing you up for more strategic, human-centered work.
- 📈 Why task displacement (not job replacement) is the real AI transition, and how to position yourself and your team for the future.
- 🗣️ The art of translating technical complexity into clear, confident messaging that resonates with customers and stakeholders.
📝 About Brittney Hannah
Brittney Hannah is the Founder and Principal of The Sainth, a boutique strategy studio helping organizations scale AI through literacy programs and go-to-market strategy. She works with enterprise teams, founders, and creatives to upskill workforces, clarify AI capabilities, and embed trust in adoption. By combining narrative strategy with implementation planning, Brittney supports the shift from isolated innovation to integrated transformation.
🎯 Brittney’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs
Don't just give people tools; build their confidence and frame your product's narrative around what it helps them become. Your go-to-market strategy, especially in AI, should focus on translating complexity into confidence.
📢 Memorable Quotes
- "The future of AI adoption won't be driven by the flashiest AI tools. It'll be driven by how confident your team feels using them."
- "If you're marketing with AI... swap your features for feelings. Show people the outcome they get with you, not just the model that powers it."
- "Don't just toss people the tools and expect transformation."
💡 Actionable Takeaways
- ✅ Create a personal "AI Learning Agenda." Map out what you need to read, what tools to experiment with (like ChatGPT and Gamma), and what questions to ask to upskill yourself in the next 90 days.
- ✅ Build your own custom GPT. Train it on your business documents, past content, and mission to create a personalized "thinking partner" to help you sharpen messaging and stress-test ideas.
- ✅ Re-evaluate your marketing message. Are you selling features or feelings? Reframe your pitch to focus on the transformation or outcome your customer experiences.
- ✅ Identify 3-5 repetitive, low-risk tasks in your daily workflow. Start experimenting with how AI can augment or automate them to free up your time for higher-value activities.
🔗 Links & Resources