Our guest today is Colette Nataf, CEO & Co-Founder at Lightning AI. Lightning AI helps advertisers find target audiences and advertise to them on Facebook and Google. Lightning AI has worked with more than 500 ad accounts and has managed more than $100M in ad spend.

I’m excited for today’s episode because Colette is among the few folks I know that’s transitioned from a user acquisition service to a user acquisition product. She’s not only taken what to many can be a significant leap - but has also grown her business at Lightning AI very substantially since then. Additionally of course, she’s always been a source of great advice to me -> and I couldn't be more thrilled to feature her today.

Key Highlights:
🔑 Some of the key triggers that inspired Colette to start automating user acquisition work.

🔄 How Colette mapped out her personal process as a precursor to automating it.

🕹️ What resources should a marketer find once they understand what to automate.

⏰ Figuring out Facebook’s documentation can sometimes be a very time consuming process.

🏆 The most common early win for most marketers who are looking at automation.

📈 Are products with very high CPAs just bad candidates for automation?

👨‍🏫 What a marketer can do to educate themselves to be ready for automation.

🛠️ Building the mindset of understanding processes is as important as building hard skills around analysis.

⚖️ Why scaling audiences via automation can be challenging - and how Lightning AI approaches this.

👩‍🏫 How learnings from audiences can inform creatives. 

📊 How parts of creative iteration and execution can be automated.

Check out the full transcript and show notes here: http://mobileuseracquisitionshow.com/episode/taking-the-leap-how-to-get-started-with-automating-your-user-acquisition-with-colette-natafceo-at-lightning-ai/

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