Chaos erupted during Coldplay's concert ticket sales in India, revealing the struggles of high demand and app crashes. The booming concert scene highlights an urgent need for better ticketing solutions. Discussions include tackling the scalping issue, with innovative ideas like NFT ticketing gaining traction. Successful examples from renowned festivals illustrate how these technologies could help ensure that true fans can access live events.
The overwhelming demand for Coldplay's concert tickets highlights the post-pandemic resurgence and growth of India's live event sector.
Innovative ticketing solutions, like NFT technology, are being considered to ensure fairness and combat scalping in the concert industry.
Deep dives
Coldplay Ticketing Chaos
The ticket frenzy for Coldplay's upcoming concert has highlighted the considerable demand for live events in India, particularly post-pandemic. With only around 1.8 lakh tickets available for three shows, and a staggering 1.3 crore people attempting to purchase them, the competition was fierce. Buyers experienced app crashes and long waiting lists, demonstrating the overwhelming excitement surrounding the event. This scenario exemplifies the broader trend of India's booming concert scene, as evidenced by the live event sector's growth surpassing pre-pandemic levels, generating significant revenue.
Innovative Solutions for Ticketing Issues
The challenges faced during the ticket sale have opened discussions about innovative ticketing solutions to combat scalping and ensure fairness. One proposed idea involves using non-fungible tokens (NFTs), which would grant unique digital ownership of each ticket to deter reselling at inflated prices. Already successful examples, such as Thailand's Wonder Fruit festival and Coachella in the U.S., showcase how NFT ticketing can protect consumers while offering additional perks. As the concert industry continues to grow, adopting such technologies may foster a more equitable ticketing environment, ensuring genuine fans have access to events.
1.
The Chaos of Coldplay Ticket Sales and India's Booming Concert Scene
In today’s episode for 25th September 2024, we look at the chaos behind Coldplay’s concert ticket bookings and a potential way out.
Speak to Ditto's advisors now, by clicking the link here - https://ditto.sh/9zoz41
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode