The Rebooting Show The messiness of streaming advertising
Jan 22, 2026
Tom Packus, CEO of EX.CO, shares insights on the chaotic streaming landscape, highlighting challenges like app fragmentation and trust issues in 'agentic' advertising. Manas Mittal, from Uber Ads, discusses the booming $1.5B mobility advertising sector and its unique context-driven placements. Andrea Sullivan of VaynerMedia talks about VYVE, a community for leaders focusing on personal growth, and the importance of trust-based, intimate groups for fostering meaningful change. Join these industry experts as they navigate the future of digital advertising!
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CTV Is Messier Than Online
- Tom Packus says CTV is far messier and less mature than online advertising, with many apps and fractured inventory.
- He highlights missing or broken signals and widespread inventory monetization by multiple parties as core challenges.
Use Open Web Lessons In CTV
- Apply lessons from the open web when building CTV to avoid repeating past mistakes.
- Design solutions that prioritize buyer and user simplicity to compete with walled gardens.
Agentic Ads Can’t Replace Trust
- Packus warns that “agentic” advertising is ill-defined and won't fix fundamentals without good data and trust.
- He stresses trust between supply and demand is the deeper problem AI won't magically solve.