Financial Advisor Success Ep 287: Finding Solo Efficiency To Serve 50 Great Clients With $100M AUM with Jennifer Murray
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Jun 28, 2022 Jennifer Murray, the founder of Stonebridge Financial Advisors, shares her inspiring journey of transforming personal loss into a dedicated practice for widows. She discusses how she built her client base through referrals and community engagement, emphasizing empathy and personalized service. Jennifer also explores the financial challenges faced by recently widowed women and highlights the importance of trust and support in client relationships. Her approach combines professional expertise with a heart-centered focus on fulfilling client needs while maintaining a balanced business practice.
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Launching Solo After Personal Loss
- Jennifer started her own RIA in 2004 after her husband's death to maintain flexibility.
- She had life insurance and social security income to cushion building the business slowly.
Niche Website Builds Credibility
- Tailor your website specifically to your ideal client to build credibility.
- A soft, non-intimidating website can attract your target audience effectively.
Gained Clients Via Peer Referral
- Jennifer inherited about eight clients from a deceased solo advisor through his widow's referral letter.
- This influx added $10-20 million in assets and expanded her practice significantly.