Shameless Leadership 585: DarNesha Weary: On Building a Business Around Young Black Leadership
DarNesha Weary is a Shameless Mom of 2 young adults, the owner of Black Coffee NW, a community leader, an event organizer, a culture shifter, and a change maker. I discovered DarNesha while following Black Coffee NW on social media and knew I wanted to invite her on the show. Over the last year I’ve watched her family build and rebuild their business as they have been the target of hate crimes. I’ve watched her hire her 17 year old daughter as the President of her company. I’ve seen her turn a coffee shop into a place where community is birthed and nourished. I’ve been in total awe of DarNesha’s mission. When I found out we had a friend in common, I took the opportunity to reach out in my typical stalker fashion to invite her into a conversation here. I’m so delighted that she said yes.
Listen in to hear DarNesha share:
- How she’s learning who she is as a woman at the age of 42
- What inspired her and her husband to open Black Coffee NW
- How she has handled acts of violence to her business and staff
- How abundant thinking has deeply impacted her success - especially on hard days
- The importance of expecting and normalizing mistakes
- Why she’s building an elevated coffee shop experience in order to create a community hub for conversations and connections - and why this is so important
- Why she named her 17 year daughter president of the company
- Why she doesn’t want blindly loyal customers - but conscientious consumers who are ready to take action to help them live the mission
- How growing her business is part of her healing journey as a mom and Black woman
Links mentioned:
- Learning more about Black Coffee NW, their locations, and their events in Seattle
- Black Coffee NW on IG
- DarNesha on IG
- FB/TWITTER/TIKTOK @blackcoffeenw
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