Francesca Krihely (Snyk & MongoDB): Developers, Developers, Developers…and Marketing

Francesca Krihely knows developers. Many VCs and startup pundits suggest that the key to success is simply winning the “hearts and minds” of developers in the community. One problem: developers are notoriously allergic to traditional marketing. So, what’s the secret? Francesca wrote the developer experience playbook at companies like MongoDB and Snyk, and now she is sharing her best practices with the BUILD community.