Rev Real Estate School | Top Real Estate Agent Training

318 - Interview: Sammy Kohn on Online Leads & Mental Health

Nov 20, 2024

In this engaging talk, Sammy Kohn, a top Toronto real estate agent and drummer for The Watchmen, shares his dual passions and career insights. He discusses effective strategies for managing online leads, including his lead qualification formula and the importance of follow-up. Sammy also dives into mental health, covering how to handle rejection and stay present in the chaotic real estate landscape. His unique perspective on balancing work and personal life offers invaluable tips for agents seeking to thrive emotionally and professionally.

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Intro

00:00 • 2min

Navigating Online Leads in Real Estate

01:45 • 19min

Understanding Lead Generation and Conversion in Real Estate

20:50 • 3min

Navigating Lead Generation: Online Intent vs. Traditional Approaches

23:42 • 2min

Navigating Emotions in Real Estate

25:23 • 9min

Balancing Control in Real Estate

34:47 • 10min

Join Michael Montgomery and guest Sammy Kohn, a top Toronto real estate agent and drummer for The Watchmen, as they dive into two essential topics in real estate: online lead generation and mental health.

Learn practical strategies for handling online leads, including Sammy’s tried-and-true scripts, and gain insights into managing rejection and staying present in a demanding industry. Perfect for real estate agents looking to boost their business and maintain balance.

00:00 Introduction 00:33 Sammy’s Background: Real Estate Agent and Musician 01:52 Online Leads: Are They Worth It? 03:33 The Importance of Online Searches in Real Estate 06:09 Sammy’s Lead Qualification Formula 09:16 Balancing Overqualification and Underqualification 12:15 Strategies for Communicating with Online Leads 15:20 The Seven-Day Follow-Up Plan 18:25 Keeping a Robust Funnel: Managing Ghosted Leads 21:36 How Many Leads Do Agents Need? 24:30 Transition to Mental Health: Handling Rejection 25:54 Staying Present Amidst Real Estate Chaos 28:47 Structuring Your Day for Balance 30:34 Controlling the Process vs. Letting Clients Decide 33:05 Getting Verbal Commitments from Clients 35:10 The Psychology of Verbal Agreements 36:36 Transparency About Realtor Compensation 37:18 Closing Thoughts: Helping vs. Selling

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Rev Real Estate School is here to teach real estate agents how to become successful in their careers and scale anywhere from 0-100 transactions while working 5 days per week by working your SOI and no cold calling, FSBOs, expireds, or online leads. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, SOI growth, social media, scripts, dialogues, habits, mindset, networking, and negotiation.