In todays episode we have back on the show, for a second time, Stephen Messer, serial entrepreneur and the Cofounder of Collective[i]. To find out all about that company, go back and listen to episode # 107.

In today's episode, however, we will be discussing his previous company, LinkShares, an affiliate marketing service provider that got acquired by Rakuten for a cool $425M

What to listen for:

The opportunity he saw to build a network-based approach to winning a new kind of market
How to convince big brands to do something they've never done before
The role "first principles" played in their strategic thinking and what "first principles" is
The technology they pattented that was vastly different than anything that had been developed at the time to track who was affiliated with which sales
What he calls "insane" as it pertains to the way VC's look at AI model metrics
The 2 things he said you must possess if you're going to be a disruptive company
The struggle they had to endure to keep going and where they found the strength
The moment that turned everything in their favor
Where he was when the money hit the bank

All that and more on this episode.

Stephen was also kind enough to give me a private on AI training to break down what goes into business intelligence, machine learning and deep learning.

To access the training click on this link. https://youtu.be/aiKrAENS22c

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