Vero’s Founder Chris Hexton On Customer Experience, Getting Funded and Developing Software

In this episode, we interview Chris Hexton, CEO and co-founder of Vero, a Customer Messaging Platform for SaaS companies and ecommerce stores. After bootstrapping Vero for 5 years, they raised $4m from Square Peg Capital in 2017 to accelerate their growth. We talk about the importance of a strong customer experience, how to develop a good software product, why you need mentors, and how to scale a software business after it gets funded.