Welcome to another episode of Predictable B2B Success! I'm Vinay Koshy, your host. Today, we have an episode brimming with powerful insights and strategies that could transform your business approach. Joining us are two stellar guests: Samantha Bergin, Center's Chief Marketing Officer, and Clayton Blueher, their Business Development and Sales Leader.

Get ready to dive deep into the heart of effective sales enablement, where Samantha unveils the secret sauce to equipping sales teams for impactful conversations at every stage of the sales cycle. But that's just the beginning. Clayton and Samantha bring a wealth of knowledge on sales and marketing alignment, emphasizing the crucial importance of collaborative team efforts. They also introduce us to their innovative Account-Based Marketing pilot and share invaluable lessons on the power of listening to both internal teams and customer feedback.

Discover how Center is revolutionizing expense management, aiding companies in navigating the complexities of a distributed workforce, and making informed, powerful decisions with real-time data. Whether you're grappling with resource allocation or striving to create a "Disneyland-like" customer experience, this episode is packed with actionable takeaways. So, sit back, tune in, and prepare to equip your business for predictable B2B success!

Some areas we explore in this episode include:

Sales Enablement and Feedback: Providing materials for the sales team and seeking feedback.

Sales and Marketing Alignment: Collaboration between sales, marketing, and other teams.

Account-Based Marketing (ABM): Integrating an ABM pilot into the sales and marketing strategy.

Listening as a Strategy: Actively listen to stakeholders and use tools like Gong for insights.

Continuous Improvement in Digital Marketing: Testing and refining strategies based on audience engagement.

Customer Experience: Emphasis on exceptional customer service.

Expense Management: Managing subscriptions and using the Center's corporate cards for real-time reporting.

Startup Efficiency and Focus: Being effective with resources and making informed decisions.

Making Difficult Trade-offs: Challenges in resource allocation and the need for data-driven decisions.

Customer-Centric Focus and Growth: Ensuring customer success and significant growth in the Center's customer base.

And much, much more...

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