Building Margin 53: How to Create an Ideal Customer Profile
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In this episode, Steve breaks down how to really understand your customer—like really understand them. He shares a simple framework to help you uncover what your ideal customer wants, what’s getting in their way, and what would make them say, “This is exactly what I need.” It’s about empathy, not guesswork. If you want to create offers that truly connect and drive growth, this one’s for you.
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