Episode #40: Brian Baecker - Innovation Expert, Bass Player, Deadhead

Brian Baecker doesn’t need 6 strings to shred, he can do it with 4. As a go-to innovation expert, Brian leads the Innovation and Market Strategy service line for Ipsos North America on the West Coast. His combination of intuition and disciplined thinking has fueled his 13-year rise at Ipsos from entry-level to Senior Vice President.

As a cellist-turned-bass player, Brian has been composing, performing and recording music with family, friends, colleagues and even people he’s plucked off the sidewalk since he was a wee lad. He made the most of the pandemic by collaborating with other musicians to write and release a new album called, "Social Mixstancing.”

Brian discusses his parallel journeys in insights and music and the increasing importance of collaboration in research. He also offers some intriguing choices for the music he’d want if stranded on a desert island.

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