SaaSBoomi Zabardast Depositioning & Category Creation - Naveen Goyal, NoPaperForms, BTS E12, SaaSBoomi Podcast
In this Episode, our hosts Varun and Arvind have a virtual sit down with Naveen Goyal, CEO and Founder of NoPaperForms.
NoPaperForms is the India’s largest and most advanced SaaS based Enrolment Automation Platform enabling educational institutions to unlock their potential i.e. Attract, Engage, and Grow their Enrolments. Serving 1000+ customers, NoPaperForms, today, is the de facto choice for anyone in education, looking to grow - be it Preschool to K-12, Higher Education to Online Degrees, Coaching & Training Institutes to EdTech.
Varun and Arvind explore Naveen’s journey of founding NoPaperForms and his insights on the way he’s structured his marketing org, unifying sub-functions, de-positioning the CRM viewpoint and addressing the problem statement head on. Naveen also shares why and how he went about commencing the 100 day challenge across the firm.
Listen on as this trio share some valuable insights and learn from each others experiences.
Key Takeaways
1:18 Welcome and Introduction to NoPaperForms
3:23 NoPaperForms Marketing Org Chart
7:54 Aligning Product, Marketing & Sales
9:06 One-man marketing magician?
11:53 100 people in 100 days challenge
18:06 De-positioning the CRM and addressing the problem statement
20:34 Positioning the enrolment process
24:08 Unification of the product
26:49 Introducing the enrolment cloud to the market
30:14 Brand Identity and positioning
34:20 Newspaper campaign through Covid
39:27 NoPaperForms uses Paper
46:25 Psychology, brand retention & conversion
49:10 Rapid fire round
54:19 Conclusion
Key Mentions
15:20 Suraj Sapra - Co-founder, NoPaperForms
21:21 SRM University, Vellore Institute of Technology
30:52 Apple
32:47 Leadsquared
32:55 Extraaedge
33:40 Girish M - Founder & CEO, Freshworks
40:03 Ashish Tulsian - Co-founder & CEO, Posist