How Big Alcohol Tricks Women Into Mommy Wine Culture with Casey Davidson of The Hello Someday Podcast

Casey McGuire Davidson of The Hello Someday Podcast is joining me today for a must listen collab episode! If you’ve struggled to understand how you were tricked into Mommy Wine Culture, this episode is for you. 

Casey, a long time marketing director, and I (a long time influencer) shine a glaring light on Big Alcohol’s marketing schemes in this episode. We talk about how influencer marketing for alcohol works, why it’s so effective, and why Big Alcohol decided to start going after women - and Casey brings the receipts! 

Want to learn more about how Big Alcohol has chosen to target women? Read the facts straight from their lips here: 

Net Influencer - Influencer Marketing for Alcohol Brands: https://www.netinfluencer.com/influencer-marketing-for-alcohol-brands/

Open Influencer - Alcohol & Spirits Influencer Marketing: https://openinfluence.com/alcohol-spirits-influencer-marketing/

The Drinks Business - SVB Report: https://www.thedrinksbusiness.com/2023/01/svb-report-says-older-americans-only-area-of-growth-in-wine-consumption/

Check out Casey’s coaching offerings at https://hellosomedaycoaching.com/

Announcing the Sober Mom Life Cafe! For $15/month, join other sober moms inside the cafe for weekly meetings, bonus episodes, a Discord chat, a monthly book club and so much more! Learn all about it here: https://mykindofsweet.com/sober-mom-life-cafe/

We have merch!!!!  Check it out here!

Click here to follow @mykindofsweet on Instagram to see my full sober life

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