The Watson Weekly - Your Essential eCommerce Digest
Shaping the Future: Social Commerce, AI, and Predictions for 2025 with Kelly Goetsch
Jan 23, 2025
11:11
In the final episode of this special 3-part Watson Weekly series, Rick Watson is joined by Kelly Goetsch, Advisor at Commerce Tools, to discuss what’s next for the world of commerce. Key topics include:
- The rise of social shopping and platforms like TikTok Shops
- How AI is redefining brand discovery and trust
- Predictions for retail growth and consumer behavior in 2025
- The enduring influence of earned media in building connections
This episode ties the series together with forward-looking insights and strategies to thrive in an ever-changing e-commerce landscape.
