Apple Intelligence Will Infuse the iPhone With Generative AI
Jun 13, 2024
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Apple unveils generative AI at WWDC, with focus on app integrations and data privacy. Plans to incorporate external AI models like OpenAI's ChatGPT in an opt-in fashion, setting them apart from competitors.
Apple introduced generative AI for app integrations and data privacy.
Siri's upgraded capabilities focus on user experience and data protection.
Deep dives
Apple's Entry into Generative AI
Apple introduced Apple Intelligence, a foray into generative AI, focusing on app integrations and data privacy. The company announced significant AI upgrades to Siri and plans to incorporate outside AI models like ChatGPT. Apple's strategy includes running AI on devices and cloud, balancing privacy and improved AI experiences.
Data Privacy and Protection
Apple's AI strategy emphasizes privacy and security with technologies like private cloud compute. Technologies like rewriting messages in Mail and generating content highlight Apple's commitment to user data protection. Siri's improved capabilities include handling complex commands and ambiguous searches, enhancing user experience while safeguarding data.
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Apple Introduces Generative AI at Worldwide Developers Conference
At its Worldwide Developers Conference, Apple introduced its first serious foray into generative AI, with a focus on app integrations and data privacy.