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Unofficial Partner Podcast
UP350 Sportel Upload - What the sports media industry is worrying about
Oct 24, 2023
Experts discuss the evolution of TV rights and OTT platforms in the sports media industry. They explore the changes in the industry, including the shift towards technology and increased diversity. The fragmentation of sports broadcasting and the challenges of retaining subscribers are also discussed. The high costs of building a website/app and prioritization are emphasized. The motives of major rights holders and the convergence of the betting industry and broadcasting are explored. The American market dominance of DraftKings and Fanjal, as well as the growth of Dream 11 in India, are examined.
46:35
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Quick takeaways
- The importance of diversifying revenue streams, understanding fan preferences, and utilizing data effectively to drive success in the evolving media landscape.
- The significance of fan engagement and loyalty in the success of sports properties, emphasizing the need to understand the fan base, deliver compelling live events, and create a comprehensive membership proposition to generate revenue.
Deep dives
The Evolution of Sport's Media Marketplace
The podcast episode explores the evolution of the sport's media marketplace, specifically focusing on the shift from traditional TV rights deals to the rise of OTT (over-the-top) platforms. In the early days of Sportel, the conference was primarily centered around TV rights deals, with little emphasis on digital and OTT. However, as the industry has evolved, the importance of OTT platforms and the direct-to-consumer relationship has grown. While challenges exist for both established and new sports, the podcast highlights the importance of diversifying revenue streams, understanding fan preferences, and utilizing data effectively to drive success in the evolving media landscape.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode