Why Alibaba Shows You The Wrong Suppliers First (And What Top Brands Do Instead)

Alibaba makes 90% of revenue from supplier advertising—meaning the factories you see first simply paid the most to rank there.

In this episode, discover:

• Why Alibaba's pay-to-rank model keeps premium suppliers (like those manufacturing for Lululemon and Calvin Klein) off directories, and how customs data from Vietnam, Mexico, India, and China reveals actual factory quality
• The compliance risk that cost brands hundreds of thousands: how US DNA testing on Xinjiang cotton caught unsuspecting brands, and why sanction screening prevents customs seizures
• SourceReady's AI workflow consolidating trend research, product redesign, supplier discovery, and quote automation—replacing weeks of email ping-pong with verified manufacturer data

Ricky Ho is founder of SourceReady and third-generation manufacturing family. He raised venture capital from Sequoia and GGV, earning Forbes 30 Under 30 Asia.

Whether you're doing $10K months or $1M months, this conversation delivers actionable insights you can implement this week.

📝 Full show notes, strategic takeaways, and resources: https://ecommercefastlane.com/podcast/episode-444/

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