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The Jason Fladlien Show
Why Nobody Buys From Dead People
Mar 11, 2023
To succeed in business, having a heartbeat is crucial—figuratively speaking! Staying relevant means constantly refreshing your brand to avoid being seen as outdated. The discussion dives into the risks of stagnation and the importance of innovation. It also tackles the challenges of communicating new ideas to a reluctant audience. Ultimately, keeping your products and strategies fresh is vital for attracting and retaining customers.
04:57
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Quick takeaways
- Maintaining a perception of novelty is essential for businesses, as consumers tend to favor the latest innovations over outdated offerings.
- Successful business longevity requires a strategic balance between continuous innovation and structured growth management to sustain market relevance.
Deep dives
The Importance of Freshness in Business
In business, maintaining a perception of novelty is crucial, as markets often disfavor outdated offerings. If a product or service is perceived as 'old news,' it risks being significantly discounted or ignored by potential customers. The concept emphasizes that regardless of the effectiveness of an existing solution, consumers are more inclined to seek the latest innovations. Examples like the launch of Gmail and platforms like Clubhouse illustrate how scarcity and exclusivity can drive consumer demand for the new, reinforcing the idea that freshness is a vital currency in today's marketplace.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode