Farming Through the Generations: HiTech Farmer Blends Tradition with Technology

We’re joined by Matthias Kunerth—HiTech Farmer, a fifth-generation farmer from southwest Minnesota who is making waves online by blending his family’s farming legacy with cutting-edge agricultural technology.

Matthias farms corn and soybeans alongside his family, works as a sales rep for Dekalb and John Deere, and runs a drone operation. His passion for technology shines through in everything he does—whether it’s testing the latest GPS-guided equipment, exploring autonomous tractors, or showing how precision agriculture tools can boost efficiency and sustainability.

On social media, where he’s built a following of nearly 80,000 across platforms, Matthias highlights the contrast between how his dad and grandpa farmed and how technology is shaping his generation’s approach. His content ranges from time-lapse planting videos to behind-the-scenes drone spraying journeys, giving his audience a unique window into modern agriculture.

We dive into how Matthias finances his farm as a young producer, what tools and strategies he uses to keep his operation organized, and how his role as both a farmer and content creator allows him to promote agriculture to a broader audience. He also shares stories from working alongside his family, why showcasing generational differences matters, and what excites him most about the next wave of farm technology.

To keep things light, we close the episode with a round of “Start, Bench, Cut” where Matthias chooses between autonomous tractors, drone spraying, and GPS-guided planters—and reveals whether he’d rather film harvest with his grandpa or rebuild old equipment in the shop.

This episode blends nostalgia and innovation, offering listeners a look at how one young farmer is carrying tradition forward while embracing the tools that will define agriculture’s future.

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