Remarkable Retail The Beauty of Innovation with Ophelia Ceradini, former VP, Digital Technology & Innovation Group at Estée Lauder
Joining us for our final episode recorded live at last month's Lead Innovation Summit is Ophelia Ceradini, recently departed VP, Digital Technology & Innovation Group at Estée Lauder Companies Online. In a wide-ranging interview we go inside Estee Lauder's innovation process, digging into what inputs drive their strategic agenda, the role of employing a "test and learn" framework, and how to build a culture of experimentation. We also touch on the emerging world of "hyper-personalization."
As usual we kick-off with the week in retail news. In the earnings battle between two of the world's biggest retailers, Walmart is the clear victor delivering solid sales growth and raising their guidance, while Target reports its first down quarter in six years. The home improvement sector struggles continues with Home Depot lackluster results, while the flight to value is clear as TJX and Ross Stores grab market share. We then move to the blockbuster merger between Tapestry and Capri Holdings, before wrapping up with worries about the commercial real estate market (and WeWork in particular) and the big pullback in online grocery shopping.
Our interview with Judith McKenna, formerly President of Walmart International
Our interview with Nancy King, SVP Product at Target
About Ophelia
Ophelia Ceradini is the former Vice President of Digital Technology and Innovation at The Estée Lauder Companies. In this role, Ophelia oversaw Digital Innovation for the company’s portfolio of over 25 prestige beauty brands, where she lead consumer experience-driven innovation for Mobile, In-Store Digital and other Multi-Channel Platforms.
Over the last 15 years, Ophelia held various strategic digital and creative roles across The Estée Lauder Companies. In her previous role as the Executive Director of Production for the company’s Online division, Ophelia led the expansion of the company’s e-commerce footprint, contributing to the company’s position today as the number one e-commerce player in prestige beauty both globally and in the U.S. In addition, Ophelia launched The Estée Lauder Companies’ first mobile platform, which established the cornerstone of the company’s mobile-first strategy.
Ophelia loves the outdoors, embracing a healthy and active lifestyle that includes participating in triathlons, biking, swimming and running. She’s an aspiring ceramic artist and loves spending time with her family.
About Us
Steve Dennis is a strategic advisor, keynote speaker, and bestselling author of focused on growth, innovation, and the impact of digital disruption. He is widely considered one of the foremost and influential voices in the retail industry. You can learn more about Steve on his website. His #1 bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is available at Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a Forbes senior contributor and on Twitter and LinkedIn. You can also check out his speaker "sizzle" reel here.
Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast, The Voice of Retail, plus Global eCommerce Leaders podcast, and The Food Professor with Dr. Sylvain Charlebois. You can learn more about Michael here or on LinkedIn.
Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue, his YouTube BBQ cooking channel!
About Us
Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.
Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career.
Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.
Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.
Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.
Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.