Jessica Mah is Founder and CEO of inDinero, which she started back in 2010 to help entrepreneurs with all their accounting and tax needs after going through the same challenges with her own businesses. Jessica has grown inDinero from zero to multi-million dollar revenues with over 100 full-time employees and has been featured in the Forbes and Inc 30 Under 30 Lists. The company has raised over $10M to date and is growing rapidly. Her goal is grow inDinero into being the leading accounting provider for businesses.

In Today's Episode You Will Learn:

1.) How did Jessica come to found Indinero, an SMB accounting startup when she was at University?

2.) Why did Jessica decide to raise funding from angels over VC's? What were the benefits of this?

3.) Why does Jessica believe that institutional capital is never patient capital? What additional value add do angels bring that VCs and HNW's do not bring?

4.) How does Jessica like to involve her investors in the hiring process? How can founders do this and why should they?

5.) Why does Jessica believe it is better to have a board that works for the founder and not the other way round? Does this not lead to conflict?

Items Mentioned In Today's Episode:

Jessica's Fave Book: A Guide To The Good Life

As always you can follow The Twenty Minute VC, Harry and Jessica on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here! The Twenty Minute VC is brought to you by Leesa, the Warby Parker or TOMS shoes of the mattress industry. Lees have done away with the terrible mattress showroom buying experience by creating a luxury premium foam mattress that is order completely online and ships for free to your doorstep. The 10 inch mattress comes in all sizes and is engineered with 3 unique foam layers for a universal, adaptive feel, including 2 inches of memory foam and 2 inches of a really cool latex foam called Avena, design to keep you cool. All Leesa mattresses are 100% US or UK made and for every 10 mattresses they sell, they donate one to a shelter. Go to Leesa.com/VC and enter the promo code VC75 to get $75 off!

Day 366: A Casual Conclusion & Questions