Convenience is everything in today’s real estate market.  That’s why more and more brokerages and team owners today are moving into mortgage, title, home insurance, property management, etc. Not only does it make transactions a lot easier for consumers, but it also allows the team to have control over the entire customer experience, from pre-sale to closing and even beyond.

Another benefit of adopting ancillary businesses is its potential for additional revenue opportunities.  And with commission compression affecting the industry nowadays, having a one-stop-shop that puts all these services under one roof can benefit not only the consumers but the real estate agents and broker-owners as well.

Brian Charlesworth joins Mark Pattison, Founder at PorchLight brokered by eXp, also considered as a leading-edge when it comes to branching out to real estate ancillary businesses, as they discuss the value of creating an “Amazon” for real estate and the importance of striving to always continue to grow and innovate. 

Top Takeaways:

(04:35) The benefits of automation
(07:21) When Mark decided to focus on ancillary businesses
(11:05) How owning ancillary businesses affects commission per transaction
(16:07) What was the idea behind the “home concierge” concept?
(17:17) Why controlling the client’s experience is crucial
(22:20) The biggest lesson that Mark’s family has taught him
(23:10) Why it's all about implementation
(24:16) What pivots are needed in today’s market?
(29:43) Who is more likely to win in the real estate space: teams or solo agents?
(34:56) Why agents should not focus on commission splits
(38:46) The importance of taking action


Connect with Mark Pattison
Website: markpattisonrealestate.com
Instagram: @markpattisonshow

About the guest:

Mark Pattison was born and raised in Seattle, Washington. Coming from a family of entrepreneurs, he learned the value of hard work and dedication in everything he does and the importance of having the desire to create more opportunities.

After graduating with honors from Seattle University`s Alber`s Business School, Mark went on to work for a variety of prestigious companies before embarking on his real estate journey.

He started his real estate career in San Diego as a solo agent in 2014 and now has a team of over 100 agents and has sold 1,006 homes in 2021. 

Today, Mark Pattison is the Owner and Founder of PorchLight Realty by eXp and he belongs to the Top 1% of Realtors in San Diego County.  He is also the host of the Mark Pattison Show podcast. He is happily married to his husband Burke and they have two dogs, Luca and Ellie.