Chinae Alexander knows her makeup, her worth, and how to build a community that cares. She’s a badass entrepreneur, writer and speaker. We connected years ago (we share the story on the podcast), and I’ve watched her successfully pivot from being a fitness Instagrammer to a lifestyle personality and businesswoman. When we spoke together on a WELL Summit panel, I knew I needed to get her on my podcast, so here we go!

In this episode, we discuss:

• How we met at an influencer event and the big global brand deal Chinae has manifested since
• Being an influencer on a mission to change the world
• The social media strategy that got her 146K Instagram followers
• Creating an online community that’s interested in more than your transformation photos
• Pivoting from a fitness blogger to a lifestyle personality signed with one of the top talent agencies
• The real reason she does IRL meetups with her followers
• Her plans to be in politics
• How she turned her social media presence into business when she was just starting out
• How to grow your business as a control freak
• Chinae’s ethnicity
• A refreshing take on sponsored content
• Chinae's take on Flat Tummy Tea
• Why it’s important to take your job as an influencer seriously
• Why it’s more important to engage with sponsored content then regular content
• Her tips for creating aligned brand partnerships (both for brands and influencers)
• How to charge what you’re worth
• The importance of investing money back into your business
• Getting Instagram verified

Connect with Chinae:

• @chinaealexander
• chinaealexander.com
• YouTube: Chinae Alexander

See all show notes here. 

Watch the video version of this in-person interview on YouTube. 

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