Weaving Your Reality 30: CHINAE ALEXANDER – How No Strategy and Taking Risks Got Her 146K Instagram Followers and A Successful Business
Nov 29, 2018
01:11:29
Chinae Alexander knows her makeup, her worth, and how to build a community that cares. She’s a badass entrepreneur, writer and speaker. We connected years ago (we share the story on the podcast), and I’ve watched her successfully pivot from being a fitness Instagrammer to a lifestyle personality and businesswoman. When we spoke together on a WELL Summit panel, I knew I needed to get her on my podcast, so here we go!
In this episode, we discuss:- How we met at an influencer event and the big global brand deal Chinae has manifested since
- Being an influencer on a mission to change the world
- The social media strategy that got her 146K Instagram followers
- Creating an online community that’s interested in more than your transformation photos
- Pivoting from a fitness blogger to a lifestyle personality signed with one of the top talent agencies
- The real reason she does IRL meetups with her followers
- Her plans to be in politics
- How she turned her social media presence into business when she was just starting out
- How to grow your business as a control freak
- Chinae’s ethnicity
- A refreshing take on sponsored content
- Chinae's take on Flat Tummy Tea
- Why it’s important to take your job as an influencer seriously
- Why it’s more important to engage with sponsored content then regular content
- Her tips for creating aligned brand partnerships (both for brands and influencers)
- How to charge what you’re worth
- The importance of investing money back into your business
- Getting Instagram verified
Watch the video version of this in-person interview on YouTube.