The gig economy is coming for your soul. The Sunday Times’ tech correspondent Danny Fortson brings on Natalie Monbiot of HourOne, to talk about the digital clone company starting before the ChatGPT moment (4:15), turning 5 minutes of footage into a digital clone (7:10), the hunt for the “killer app” for virtual humans (13:25), how the company started (18:20), Hollywood (24:00), bringing the dead back to life (27:20), your rights over what your clone does (32:40), and virtual human marketplaces (37:20).