Barron's Streetwise Amazon’s Rufus Sales Tactics
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Nov 28, 2025 Discover how Amazon's shopping bot, Rufus, is revolutionizing holiday gift shopping. Learn about Amazon's advantages in pricing, delivery, and rural reach that position it for success this season. Explore the impressive growth of AWS driven by AI demand and how it enhances Amazon's shopping experience. Meanwhile, delve into Target's struggles with inventory issues and a fading brand image, as experts discuss whether the retailer can regain its former glory amid increasing competitive pressures.
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Trying Rufus For Gift Ideas
- Jack Hough tried Rufus to pick a gift and declined its profiling questions before asking for ideas.
- Rufus returned a varied list including skin cream, candles, jewelry, pajamas, and a shiatsu pillow.
Comparing Sparky, Rufus, And ChatGPT
- Jack tested Walmart's Sparky and ChatGPT for gift ideas alongside Rufus.
- Sparky suggested cheap jewelry and a themed soap box, while ChatGPT offered relationship advice instead of shopping picks.
Amazon's Holiday Dominance Drivers
- Amazon combines faster shipping, larger assortment, and lower prices to dominate holiday shopping.
- JPMorgan and Profiteer data show Amazon is cheaper and expanding same-day reach, boosting holiday prospects.