3233: Inside Xsolla ZK and the Future of Blockchain Gaming

Apr 6, 2025

Join Chris Hewish, Chief Strategy and Communications Officer at Xsolla, and Lee Jacobson, Senior VP of Business Development for Web3, as they dive into the future of blockchain gaming. They reveal the groundbreaking Xsolla ZK solution built on ZKsync technology, designed to revolutionize player ownership with concepts like the 'digital backpack' for in-game assets. The duo discusses new monetization methods and how direct-to-consumer models are reshaping the industry, ultimately enhancing player experiences in a rapidly evolving digital landscape.

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ANECDOTE

Lee's Atari Story

Lee Jacobson started programming games on his Atari as a teenager.
He eventually worked for Atari, fulfilling a childhood dream.

INSIGHT

Gaming Industry Evolution

Xsolla aims to empower game developers by connecting them directly with players.
The gaming industry is maturing, and companies are focusing on improving margins.

INSIGHT

Xsolla ZK Vision

Xsolla ZK aims to simplify Web3 gaming and improve player ownership of assets.
Early Web3 gaming faced issues like piracy and speculation.

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I sit down with Chris Hewish, Chief Strategy and Communications Officer at Xsolla, and Lee Jacobson, Senior Vice President of Business Development for Web3 at the same company. Together, they share how Xsolla is helping game developers adapt to the rapidly shifting digital economy by bridging blockchain innovation with proven business models in the gaming world.

Xsolla is no stranger to transformation. With over two decades of experience and more than 2,500 games monetized through its platform, the company is once again stepping into a leadership role—this time at the intersection of Web3 and gaming commerce.

One of the headline announcements we discuss is the launch of Xsolla ZK, a new blockchain-powered solution built on ZKsync technology. It’s designed to scale Web3 experiences in a way that’s secure, accessible, and meaningful for developers and players alike.

We explore the "digital backpack" concept that sits at the core of this initiative. This isn't just a marketing buzzword—it’s a player-owned inventory system that gives gamers real control over their in-game assets. Whether it's transferring gear between games or monetizing collectibles in ways previously restricted by walled gardens, this feature signals a shift toward deeper engagement and lasting value.

Chris and Lee also offer a behind-the-scenes look at how direct-to-consumer models like Xsolla’s Web Shop are unlocking new revenue channels for developers. With a fee structure significantly lower than traditional app stores and tools for customized experiences, these platforms are helping studios build stronger relationships with their communities while boosting margins.

Security, transparency, and compliance remain central to the conversation, especially as blockchain adoption grows. We also touch on identity protection through zero-knowledge proofs and what interoperability might look like in a future where players and creators collaborate across an increasingly open ecosystem. From creator monetization to the evolution of in-game economies, this episode is a must-listen for anyone watching the convergence of Web3, blockchain, and gaming.