Ariel Cohen: How Navan Leveled Up with a Pivot to AI
Jan 25, 2024
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Ariel Cohen, CEO of Navan, talks about how the company shifted towards AI, solving travel challenges, the impact of AI on company growth, building a global team, AI as a platform shift, and the future of AI at Navan.
Navan leveraged AI, specifically generative AI, to enhance their travel services and provide a personalized experience for travelers and managers.
AI has transformed Navan's culture, enabling the company to achieve more with a smaller engineering team while delivering increased efficiency, improved product offerings, and expanded customer base.
Deep dives
Navan's Journey and Travel Pain Points
Ariel Cohen, co-founder and CEO of Navan, shares the story behind the company's creation and the travel pain points that inspired their solution. With experience working in big companies and managing global teams, Cohen recognized the enormous gap between the technology and service expectations of travelers and what they actually experienced. From the cumbersome process of booking trips to the complexities of expense management, Cohen saw an opportunity to create a solution that would provide a seamless travel experience and efficient expense management. Navan aims to simplify and optimize the entire travel process, from booking to expense reporting.
Harnessing AI for a Personalized Travel Experience
Navan embraced the potential of AI, particularly generative AI, to enhance their travel services and provide a personalized experience. By leveraging machine learning and predictive analytics, Navan's platform can analyze user preferences, historical data, and trends to offer tailored recommendations for flights, accommodations, and other travel arrangements. Users can communicate with their chatbot, Ever, for quick and efficient booking assistance, optimizing both time and cost. The integration of AI also allows Navan to provide insights to companies for cost-saving opportunities and policy optimization, ensuring a seamless and personalized travel experience for both travelers and managers.
The Impact of AI on Navan's Culture
AI has not only transformed the way Navan delivers its services but has also had a profound impact on the company's culture. With a focus on efficiency and outcome-oriented approaches, AI has enabled Navan to achieve more with a smaller engineering team, highlighting the power and efficacy of AI-driven solutions. The company has witnessed increased efficiency, improved product offerings, and expanded customer base, while maintaining a small, agile team. However, the full potential of AI in transforming other aspects of the organization, such as sales, is yet to be fully realized.
Looking Ahead: Future Opportunities with AI
As Navan continues to innovate, AI will play a critical role in scaling its operations and enhancing user experiences. The company aims to capitalize on AI advancements to further optimize their chatbot services, expanding from one level of impact to a higher level. Additionally, Navan anticipates more infrastructure options and advancements in AI technology, offering greater choices to deliver benefits to their customers. In the future, Navan envisions continued growth and the emergence of AI-driven tools that address sales, SDL, and other areas within the company.
Generative AI took the world by storm with the launch of ChatGPT, and set companies worldwide scrambling to catch up to the possibilities. Navan, the only integrated business travel and expense solution, knew it had to run hard towards AI. Navan co-founder and CEO Ariel Cohen sat down with host and Lightspeed Partner Michael Mignano to discuss the mechanics of shifting a big company on the fly, and how Navan managed to pull it off.
Episode Chapters
(00:00) Introduction to Ariel Cohen and Navan
(06:39) How Navan makes business travel less of a headache
(10:11) Navan leverages personalization to make bookings more efficient
(12:38) Leveling up on expense tracking through innovation
(17:34) How a company with a $500 million run rate ran hard towards AI
(23:29) UI’s post-AI future
(25:29) The mechanics of pivoting a 3,000 person team in a new direction
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