In the second episode of the instructor series, Steve and Matt discuss Matt's experience opening a gym. They cover what's involved in making the decision, the qualifications required, targeting your customers, hidden costs, the path to profitability, and affiliation. A must-listen for anyone interested in moving into Jiu-Jitsu as their full-time career.

Mental models discussed in this episode:

Habits over Results
https://bjjmentalmodels.com/habits-over-results/
Loss Aversion
https://bjjmentalmodels.com/loss-aversion/
Abundance Mindset
https://bjjmentalmodels.com/abundance-mindset/

We maintain an online database of the mental models governing Jiu-Jitsu at: https://bjjmentalmodels.com/

Get Jake O'Driscoll's triple threat ankle lock course, FREE:
https://bjjmentalmodels.com/jake

Ep. 24: Instructor Series: Opening a Gym