Sales Strategy & Enablement by Revenue.io 1149: Spray and Pray Email is Dead
This week, we have our very own Alastair Woolcock and Howard Brown diving into the recent changes in the realm of email communication, sparked by Yahoo and Google. Their discussion centered on the significant implications these alterations hold for go-to-market strategies worldwide, highlighting the role of email as a platform for personalized communication, shifting away from the outdated "spray and pray" method and leveraging AI-driven tools to ensure relevance and value in customer interactions. Tune in to hear these leaders discuss the necessity for companies to adapt their outreach strategies to align with these changes and how AI can help.
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Alastair Woolcock (CRO, Revenue.io)
Howard Brown (CEO, Revenue.io)
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Revenue.io | Powering high-performing revenue teams with real-time guidance
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