Sourcery Taking on an $80 Billion Dollar Market with Gen Z | Dylan Diamond
Feb 21, 2025
Dylan Diamond, Co-founder and CEO of Saturn, shares his inspiring journey from high school project to viral Gen Z calendar app, raising over $68M from notable investors like Jeff Bezos. He discusses the innovative strategies for user retention across 18,000 schools and the AI integration shaping the app's future. Dillon also reveals insights on Gen Z's influence on product development, a unique sustainable advertising model tailored for young audiences, and the challenges of navigating the competitive consumer social landscape.
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From High School Project to App
- Saturn began as a high school project called iStaples to share schedules and connect classmates.
- Word of mouth and solving complicated school schedules drove rapid adoption within the school.
Retention Over Rapid Growth
- Saturn achieves over 50% daily active usage among monthly users, with strong yearly retention.
- They focus on retention over rapid growth, building a sticky product that users keep using year after year.
Focus on Retention, Not Incentives
- Build products with strong retention first before focusing on viral growth.
- Avoid incentives like monetary rewards for referrals, as they don't sustain engagement long term.