Sourcery
Taking on an $80 Billion Dollar Market with Gen Z | Dylan Diamond
Feb 21, 2025
Dylan Diamond, Co-founder and CEO of Saturn, shares his inspiring journey from high school project to viral Gen Z calendar app, raising over $68M from notable investors like Jeff Bezos. He discusses the innovative strategies for user retention across 18,000 schools and the AI integration shaping the app's future. Dillon also reveals insights on Gen Z's influence on product development, a unique sustainable advertising model tailored for young audiences, and the challenges of navigating the competitive consumer social landscape.
39:32
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Quick takeaways
- Building strong relationships with influential investors like Jeff Bezos has provided invaluable insights to refine user acquisition and retention strategies.
- The app's evolution emphasizes the significance of adapting to Gen Z's preferences through innovative features like AI, ensuring sustained user engagement.
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Investor Engagement and Insights
The significance of strong relationships with influential investors is highlighted, illustrating how the company has successfully attracted notable figures and firms, including Jeff Bezos and Mark Benioff. The founders emphasize that these investors are not just financiers but experienced builders who provide invaluable insights gained from their transformative roles within successful companies. Their mentorship extends to critical operational strategies and innovative product development, enabling the startup to refine its approach to acquiring and retaining users effectively. Engaging with such profound expertise has fostered a culture of learning and resilience, paving the way for the company’s long-term growth.
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