Every day, you make choices that feel completely your own — but what if they aren’t? In this episode, bestselling author Richard Shotton (The Choice Factory, The Illusion of Choice) reveals how small, almost invisible biases shape the way we think, buy, and negotiate. From the words we use to the way we frame decisions, Richard explains how psychology quietly steers our behavior — and how you can use this knowledge to persuade, influence, and connect more effectively.

Whether you’re a negotiator, leader, or simply curious about why humans act the way we do, this conversation will change the way you see decision-making forever.

Buy The Choice Factory: 25 behavioural biases that influence what we buy - by Richard Shotton

Connect with Richard Shotton

www.richardshotton.com

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