EP231: The Realities of Building a Brand: Passion, Struggle & Success ft. James Shaw

In this episode, I sit down with James Shaw, co-founder of Albam Menswear, for one of the most heartfelt conversations of the year. We dig deep into what it’s really like to run a brand not just the visible successes, but the unseen struggles that come with building something from the ground up.

James shares candidly about the physical, mental, and emotional challenges of owning a business the long hours, the pressure, the doubts, and the sacrifices that rarely make it into public view. We talk about the ups and downs, the triumphs and frustrations, and what it really takes to stay motivated and passionate even when the journey feels overwhelming. This episode is a rare, honest look at entrepreneurship from someone who has lived it. James opens up about the moments that tested him, the lessons he’s learned, and why, despite it all, he continues to chase his vision.

Whether you’re an aspiring entrepreneur, a creative, or simply curious about what goes on behind the scenes of a growing brand, this conversation offers raw honesty, inspiration, and insights that you won’t hear anywhere else.