Kosas Founder Sheena Yaitanes on Creating the DNA of Your Brand

Fellow founder Sheena Yaitanes joins me to discuss what inspired her to start her own beauty brand, Kosas—something she had been dreaming about for almost a decade. Sheena and I share our thoughts on creating your own brand DNA, navigating product development and packaging, and dealing with perfectionism.   Follow Marianna Instagram: instagram.com/marianna_hewitt   This week’s episode is sponsored by:   ATHLETIC GREENS: athleticgreens.com/life for a FREE 1 year supply of Vitamin D and 5 free travel packs with your first purchase   PAYPAL: get $10 cash back on your first transaction of $20+ when you pay at your local CVS using your PayPal or Venmo app go to PayPal.com/marianna for terms   MEJURI: mejuri.com/marianna for 10% off your first order   Produced by Dear Media See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.