This week Dan and Dara discuss the differences in setting up and using the data from Google Analytics on apps versus websites. Dan recently built an Android app using Unity, and they both chat through how he found the process of 'tagging' it us with Firebase Analytics/Google Analaytics for Firebase/Google Analytics!

Check out Dan's GA and GTM resources when using Unity for app development on his blog - https://bit.ly/3crM4h8.

This blog from Todd Kerpelman is a funny account of all the confusion around the Firebase/Google/Analytics names, well worth a read! - https://bit.ly/3PHEgGp.

In other news, Dan is HOT and Dara is HOT!

Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6).

If you're liking the show, please show some support and leave a rating on Spotify.

If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message.

Full show notes and transcript over at https://bit.ly/3v1wVJI.

The post #46 Google Analytics for apps (i.e. Firebase) vs. websites appeared first on Measurelab.