Let's talk branding
Creating brand mascots with AI
Dec 3, 2023
Haris, the creator of the purple, chef-hat-wearing monster mascot, Calvin Cooks, discusses the impact of AI in mascot creation, the use of AI tools like Midjourney and Dali, and the power of mascots in B2B marketing. They also explore the future of AI in branding and marketing.
24:33
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Quick takeaways
- AI tools make mascot creation accessible and consistent for smaller brands.
- Brand mascots can enhance B2B marketing by attracting attention and improving brand recall.
Deep dives
The Power of Brand Mascots
The podcast episode discusses the use of brand mascots and their effectiveness in marketing. The speaker emphasizes the potential benefits of using AI to create brand mascots, especially for smaller brands with limited budgets. The availability of AI tools makes it easier to design unique and consistent characters. The speaker also highlights the importance of distinct brand assets and the changing attitudes towards mascots in the marketing industry.
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