Matt Davies and Pieter-Paul von Weiler are freelance strategists based in Melbourne, Australia who have created a consulting service to help clients construct better briefs.
The idea is fueled by an extensive research project that found up to 33% of marketing budgets are wasted from the inefficiencies created by bad briefs- Matt and Pieter-Paul are on a mission to change that.
In our conversation, we talked about their backgrounds, the catalyst behind Better Briefs, the reception so far, the disparity between agencies and clients over briefs and where Better Briefs is headed in the future.
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising