Checkout is one of the oldest and most painful elements of a purchase process. If you're buying something other than on Amazon, chances are you have to re-login. There is a significant conversion dropoff for businesses when this happens and a subpar experience for consumers. Fast is here to fix that. Fast wants to be the intermediary for consumer interaction - in simple terms, Fast wants to provide consumers with a one-click login, one-click payment and one-click data collection.

This week I chatted with Allison Barr Allen, Co-Founder and COO of Fast. Fast raised $3M last November and followed up with an aggressive $20M raise just 4 months later. And for good reason. Today Fast's product is login, but at scale Fast could solve the problem of silo'd identity on the internet and be the central repository for all identity management. This conversation was a ton of fun and I learned a lot from Allison.

53: Allison Barr Allen, Co-Founder and COO of Fast