Welcome to the third episode in Entrepreneurs with ADHD series. In this solo episode, I address the all too common challenge of having trouble getting our brain to focus on the task at hand and initiate taking action on it.

The secret is understanding that there are really only four things that stimulate focus and action for the ADHD brain, called drivers, and they are interest, challenge, novelty, and urgency.

Each of us responds to these drivers in unique ways, but with just a little effort, we can create an effective strategy for how to use each of them to create and sustain momentum in our business, on demand.

Here’s a sneak peek of what you’ll learn:

1. **Interest Driver**: Discover how to tap into activities that genuinely excite you and how this can jump-start your productivity.

2. **Challenge Driver**: Learn to set personal milestones that push your limits and keep you engaged.

3. **Novelty Driver**: Implement new and novel changes to keep your ADHD brain stimulated and avoid boredom.

4. **Urgency Driver**: Understand how to harness the power of deadlines and time constraints for last-minute productivity pushes. I explain the downside of overutilizing this one and why you want to avoid it.

This episode is full of real-life examples from my coaching business, as well as practical tips on how to implement these strategies yourself.

Mic drop moment:

"It's a really bad idea to only use urgency to get things done. Like anything else that becomes habitual, it’s a lot less effective over time while still doing plenty of damage to our bodies, minds and brains, and probably to our business and our relationships as well."

Mentioned in this episode:

Companion episodes from the Entrepreneurs with ADHD series to check out::

Ep # 210 What the Research Has to Say About ADHD and Entrepreneurship with Johan Wiklund PhD

Ep #211 Do All Entrepreneurs Have ADHD? - a solo episode with Diann Wingert

Word of mouth is still the very best way to get a podcast into the ears of the people who most want to hear it, so if this episode gave you an “ah ha” moment, please share it with your entrepreneurial friends who struggle with to focus and take action.

If you’re ready to make your business more ADHD-friendly, especially if you struggle to be consistent, tend to procrastinate or have trouble getting into and staying in momentum, book a free consultation here. Let’s talk about how I can help.

Tech Overload: Can We Simplify? | WTP #68