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The Modern Customer Podcast
The Future of Streaming: Roku's Role in Shaping Customer Experience
Jan 30, 2024
The podcast delves into Roku's role in shaping the future of streaming, focusing on data-driven personalization, interactive ads, and bridging the gap between viewers and brands. Sarah Monahan discusses B2B client experience, advertising in streaming, and the evolution of targeted advertising. The conversation includes discussions on personal preferences, streaming choices, work-life balance, and time management strategies.
27:46
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Quick takeaways
- Roku redefines streaming ads by enhancing customer journey with interactive content.
- Streaming advertising on platforms like Roku is evolving towards personalized and engaging experiences for viewers.
Deep dives
Roku: The Gateway to Streaming
Roku serves as a crucial platform for streaming in the United States, offering access to various streaming apps like Peacock and Netflix to over half of American households. With a user base of about 170 million, Roku has expanded internationally, making significant strides in markets such as Mexico and Canada.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode